Puglia is the heel of the boot of the peninsula of Italy. It is bordered by both the Adriatic and the Ionian Seas, giving it one of the longest coastlines of any region in Italy. Puglia is also one of the most fertile regions in all of Italy, on a par with the Po Valley.
Puglia is an arid expanse of Moorish style buildings and hardy grape vines. The soils are an intense mixture of Terra Rossa (red clay) and Limestone, creating terroir that is well suited for big savory reds like Primativo. Unlike other parts of southern Italy, water is plentiful, so crops can be prolific even when other parts of the country are struggling. Primativos from Puglia are not like their Zinfandel cousins; they show almost a feminine finesse while still maintaining a powerful zesty fruit profile.